
Transform awkward small talk into magnetic conversations using our scientifically-backed 3-step system
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Tired of standing awkwardly at networking events while others easily connect?
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Worried that you always say the wrong thing and conversations die after 30 seconds?
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Sick of feeling invisible in social situations because you don't know how to make yourself interesting?
Here's what we know for sure going into 2025
Bottom line
The right conversation formula is the #1 unfair advantage for building relationships, advancing your career, and creating meaningful connections in 2025.
And the best part...
You don't need perfect confidence.
You don't need to be naturally charismatic.
And you don't need to memorize scripts.
Inside The Conversation Formula, we'll show you...
- Why relying on perfect opening lines is totally unnecessary
- The 3-step formula that turns any stranger into an engaged conversational partner
- How to instantly establish likability with your words within the first 5 seconds
- The #1 mistake people make when trying to connect (hint: they're focusing on themselves)
- How to align what you're saying with what you're emotionally communicating to naturally inspire deeper connection
- Simple question patterns that work in any situation - from work meetings to cocktail parties
- How to use the "Focus Flip" technique to take pressure off yourself and make others feel special
- Why being genuinely curious is the ultimate social superpower (we'll share scientific reasons)


Transform awkward small talk into magnetic conversations using our scientifically-backed 3-step system
Meet your coaches!

AJ Harbinger & Johnny Dzubak
We've used conversation formulas to coach thousands of professionals, from Fortune 500 executives to everyday people who just wanted to feel more confident socially. Our podcast has been downloaded over 50 million times, and we've been featured in major media outlets.
But we never planned to teach a conversation formula training in 2025.
But as more and more people struggle with superficial connections and meaningful relationships become rarer...
there's never been a better time to stand out by mastering authentic conversation.
Plus, good news: this works even if you consider yourself an introvert.
Got a question?
